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The viral, ugly doll that's taking Asia by storm is proving to be one heck of a cash cow

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Labubu, a creepy doll with serrated teeth, made PopMart a lot of money. Raimonda Kulikauskiene/Getty ImagesChinese toymaker PopMart's most viral toy, Labubu, made a lot of money in 2024. Sales from "The Monsters" toy line, which Labubu is part of, accounted for 23% of PopMart's annual sales.

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