How marketers are trying to make themselves recession-proof

Fuente: Business Insider

Moves like swagger: Kraft Heinz's global chief growth officer, Diana Frost, said she wants her marketing team to adopt a sense of pride and swagger in their work. WFAAt the World Federation of Advertisers conference, it was clear marketers are under pressure. Tariffs, DEI rollbacks, the potential for ad budget cuts — it's a lot.

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