New NYC ad is ‘scratch and sniff,’ so you can stop and smell armpits on the street

Source: New York Post

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. 3 Billie launched a scratch-and-sniff campaign in New York. Billie From now through Friday, May 16, passersby can smell a giant armpit on the street, which will give them a whiff of Billie’s newest tropical-inspired scent, Coco Villa.

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