Source: International Business Times
Adidas has made the jerseys for the German national football team for more than 70 years -- but Nike will take over in 2027 AFP The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview. Defending the company's decision not to enter into a bidding war with its fierce US rivals, Gulden said the German sport outfitter would continue to go after major kit deals, including the franchise for France, but only if the price is right. News of the breakup with the German football team came at a bad time for Adidas, which had slumped to its first annual loss in over three decades in 2023.
